New Research Report: A surge in fruit applications

Recent market research report from Innova Market Insights for Paradise Fruits has identified a surge in fruit applications across Europe. Below are some of the key findings:

- Fruit ingredients in product launches have shown a healthy growth rate in Europe, +22.0%

- UK ( 24.9%) sees almost a quarter of all new product launches with fruit ingredients in Western Europe

- Clean label & free form label claims dominate the top 5 passive health claims